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Examples are the satiric mode, the ironic, the comic, the pastoral, and the didactic. [2] Frederick Crews uses the term to mean a type of essay and categorizes essays as falling into four types, corresponding to four basic functions of prose: narration, or telling; description, or picturing; exposition, or explaining; and argument, or ...
Together with those three modes of persuasion, there is also a fourth term, kairos (Ancient Greek: καιρός), which is related to the “moment” that the speech is going to be held. [2] This can greatly affect the speaker’s emotions, severely impacting his delivery. [3]
The five canons of rhetoric, or phases of developing a persuasive speech, were first codified in classical Rome: invention, arrangement, style, memory, and delivery. From Ancient Greece to the late 19th century, rhetoric played a central role in Western education in training orators, lawyers, counsellors, historians, statesmen, and poets. [4 ...
III.1:3–4 Chapter 2 Highlights aretê, which is defined as virtue or excellence. When applied to rhetoric, aretê means natural rather than forced or artificial. [1]: III.2:1-4 Metaphors are also addressed as a skill that cannot be taught and that should bestow "verbal beauty". [1]: III.2:6–13 Chapter 3 Deals with "frigid" language.
Examples include film, newspapers, billboards, radio, television, a classroom, etc. Multimodality also makes use of the electronic medium by creating digital modes with the interlacing of image, writing, layout, speech, and video. Mediums have become modes of delivery that consider the current and future contexts.
The linguistic mode includes written and spoken language. The spatial mode focuses on the physical arrangement of elements in a text. The gestural mode refers to physical movements such facial expressions and how these are interpreted. A multimodal text is characterized by the combination of any two or more modes to express meaning. [5]
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Rhetoric is the art of effective persuasive speaking, often through the use of figures of speech, metaphors, and other techniques. The Greek philosopher Aristotle listed four reasons why one should learn the art of persuasion: [12] Truth and justice are perfect; thus if a case loses, it is the fault of the speaker. It is an excellent tool for ...