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Sam's Choice, originally introduced as Sam's American Choice in 1991, is a retail brand in food and selected hard goods. Named after Sam Walton, founder of Walmart, Sam's Choice forms the premium tier of Walmart's two-tiered core corporate grocery branding strategy that also includes the larger Great Value brand of discount-priced staple items.
Walmart has long been known as a low-price leader. In order to keep up with its retail rivals, Walmart continues to make adjustments in its pricing and customer-friendly shopping options -- which...
"These soup-toppers from Walmart's Great Value brand are very similar to name-brand offerings like Premium Original Saltine Crackers, but a whole lot cheaper," said consumer analyst Katie Roberts ...
One 1992 study stated that 26% of American supermarket retailers pursued some form of EDLP, meaning that the other 74% promoted high-low pricing strategies. [2]A 1994 study of an 86-store supermarket grocery chain in the United States concluded that a 10% EDLP price decrease in a category increased sales volume by 3%, while a 10% high-low price increase led to a 3% sales decrease.
Walmart's Great Value Canola Oil compares favorably to the lowest-cost store brands Poulette saw. And it's a much better value than name brands. Expect to save almost 10% when you choose Great ...
Walmart has characterized their shoppers as falling into three main groups: "value-price shoppers" (people who like low prices and cannot afford much more), "brand aspirationals" (people with low incomes who buy well-known brands in hopes of assuring quality), and "price-sensitive affluents" (wealthier shoppers who seek deals). [416]
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