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  2. Puffery - Wikipedia

    en.wikipedia.org/wiki/Puffery

    A particular use for puff pieces may be in health journalism. Providers of alternative medicine may be unable to make claims due to laws against false advertising, but they may be able to place stories and testimonials with journalists who can write as they wish under press freedom laws. Recruiting health journalists to write puff pieces may be ...

  3. False advertising - Wikipedia

    en.wikipedia.org/wiki/False_advertising

    False advertising is the act of publishing, transmitting, distributing or otherwise publicly circulating an advertisement containing a false claim, or statement, made intentionally, or recklessly, to promote the sale of property, goods or services. [3]

  4. Poinciana, Monroe County, Florida - Wikipedia

    en.wikipedia.org/wiki/Poinciana,_Monroe_County...

    These advertisements often featured exaggerated or false claims, such as the site having banana, orange, lime, and coconut plants leftover from a Spanish settlement. [2] Because of these campaigns, the company was able to sell almost 9,000 [ 2 ] or 10,000 lots at Poinciana, many to owners who did not live in Florida.

  5. Fake news - Wikipedia

    en.wikipedia.org/wiki/Fake_news

    Fake news is false or misleading information presented as news. [10] [16] The term as it developed in 2017 is a neologism (a new or re-purposed expression that is entering the language, driven by culture or technology changes). [17]

  6. Wikipedia : WikiProject Skepticism/List of questionable claims

    en.wikipedia.org/.../List_of_questionable_claims

    The first, claims of exaggerated, misleading, or unfounded assertions that real growth hormone treatment slows or reverses the effects of aging The second is the sale of products that fraudulently or misleadingly purport to be growth hormone or to increase the user's own secretion of natural human growth hormone to a beneficial degree. Solid ...

  7. Black legend - Wikipedia

    en.wikipedia.org/wiki/Black_legend

    At an 18 April 1899 Paris conference, Emilia Pardo Bazán used the term "Black Legend" for the first time to refer to a general view of modern Spanish history: Abroad, our miseries are known and often exaggerated without balance; take as an example the book by M. Yves Guyot, which we can consider as the perfect model of a black legend, the opposite of a golden legend.

  8. Predatory advertising - Wikipedia

    en.wikipedia.org/wiki/Predatory_advertising

    For example, a claim is made that the product is a much "better" alternative to a similar product, but there is no metric for "better." Atypical statements or claims, which cite results of product utilization that fall well outside of the normal outcome. For example, a diet pill company claims you can lose up to 30 pounds in one month, when the ...

  9. Brand blunder - Wikipedia

    en.wikipedia.org/wiki/Brand_blunder

    A similar claim has been made for the "Coke adds life" slogan, with the target market listed as anything from Taiwan to Thailand [67] to Japan. [ 68 ] Coca-Cola : The name Coca-Cola rendered phonetically in Chinese can sound like the words for "bite the wax tadpole" ( simplified Chinese : 蝌蚪啃蜡 ; traditional Chinese : 蝌蚪啃蠟 ...