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The delivery of advertising mail forms a large and growing service for many postal services, and direct-mail marketing forms a significant portion of the direct marketing industry. Some organizations attempt to help people opt out of receiving advertising mail, in many cases motivated by a concern over its negative environmental impact .
Direct mail is sent to customers based on criteria such as age, income, location, profession, buying pattern, etc. Direct mail includes advertising circulars, catalogs, free-trial CDs, pre-approved credit card applications, and other unsolicited merchandising invitations delivered by mail to homes and businesses. Bulk mailings are a ...
The direct digital marketing has been done directly with the help of other digital medium options such as e-mail, web service, and social media platforms. It is easier to achieve goals in direct digital marketing as compared to traditional marketing. Another advantage of direct marketing is the cost reduction.
The word mail comes from the Middle English word male, referring to a travelling bag or pack. [2] It was spelled in that manner until the 17th century and is distinct from the word male. The French have a similar word, malle, for a trunk or large box, and mála is the Irish term for a bag.
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Direct mail blocking Allows you to block unwanted junk mail and unsolicited promotions sent to your home by more than 100,000 verified mailers and direct marketing lists. Do-not-call registry