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  2. Newspaper display advertising - Wikipedia

    en.wikipedia.org/wiki/Newspaper_display_advertising

    In a modular system ad sizes are represented by the amount of the total page the ad takes up. For example 1/2 page, 1/4 page, 1/8 page, etc. This has been a popular system among many newspapers because it simplifies the layout process (i.e. less ad sizes to fit in newspaper) and makes pricing much easier for an advertiser to understand.

  3. Column inch - Wikipedia

    en.wikipedia.org/wiki/Column_inch

    In a modular system ad sizes are represented by the amount of the total page the ad takes up. For example, 1/2 page, 1/4 page, 1/8 page, etc. This has been a popular system among many newspapers because it simplifies the layout process (i.e. less ad sizes to fit in newspaper) and makes pricing much easier for an advertiser to understand.

  4. Insert (print advertising) - Wikipedia

    en.wikipedia.org/wiki/Insert_(print_advertising)

    In advertising, an insert or blow-in card is a separate advertisement put in a magazine, newspaper, or other publication.They are usually the main source of income for non-subscription local newspapers and other publications.

  5. Digest size - Wikipedia

    en.wikipedia.org/wiki/Digest_size

    Digest size is a magazine size, smaller than a conventional or "journal size" magazine, but larger than a standard paperback book, approximately 14 cm × 21 cm (5 + 1 ⁄ 2 by 8 + 1 ⁄ 4 inches). It is also a 13.65 cm × 21.27 cm (5 + 3 ⁄ 8 by 8 + 3 ⁄ 8 inches) and 14 cm × 19 cm (5 + 1 ⁄ 2 by 7 + 1 ⁄ 2 inches) format, [1] similar to ...

  6. List of magazines by circulation - Wikipedia

    en.wikipedia.org/wiki/List_of_magazines_by...

    A magazine display in a shop in France in 2004 The following list of the magazines in the world by circulation is based upon the number of copies distributed, on average, for each issue. Lists by continent and country

  7. Double truck - Wikipedia

    en.wikipedia.org/wiki/Double_truck

    Double truck refers to a pair of facing pages, usually in a newspaper or magazine, with content that stretches over both pages. In most newspapers and magazines, the booklet-like format is accomplished by folding large sheets of paper in half. This allows the pages to be opened like a book.

  8. Newspaper format - Wikipedia

    en.wikipedia.org/wiki/Newspaper_format

    Approximate nominal dimensions are in millimetres. A Swedish daily newspaper in broadsheet format, 1980. Newspaper formats vary substantially, with different formats more common in different countries. The size of a newspaper format refers to the size of the paper page; the printed area within that can vary substantially depending on the ...

  9. Magazine - Wikipedia

    en.wikipedia.org/wiki/Magazine

    A magazine is a periodical publication, print or digital, generally produced on a regular schedule, that contains any of a variety of subject-oriented textual and visual content forms. Magazines are generally financed by advertising, purchase price, prepaid subscriptions, or by a combination of the three. They are categorised by their frequency ...