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  2. Six-factor model of psychological well-being - Wikipedia

    en.wikipedia.org/wiki/Six-factor_Model_of...

    The Ryff Scale is based on six factors: autonomy, environmental mastery, personal growth, positive relations with others, purpose in life, and self-acceptance. [1] Higher total scores indicate higher psychological well-being. Following are explanations of each criterion, and an example statement from the Ryff Inventory to measure each criterion.

  3. Balance theory - Wikipedia

    en.wikipedia.org/wiki/Balance_theory

    In the psychology of motivation, balance theory is a theory of attitude change, proposed by Fritz Heider. [1] [2] It conceptualizes the cognitive consistency motive as a drive toward psychological balance. The consistency motive is the urge to maintain one's values and beliefs over time.

  4. Marketing plan - Wikipedia

    en.wikipedia.org/wiki/Marketing_plan

    The marketing plan also helps layout the necessary budget and resources needed to achieve the goals stated in the marketing plan. It is able to show what the company is intended to accomplish within the budget and also makes it possible for company executives to assess potential return on the investment of marketing dollars.

  5. Market environment - Wikipedia

    en.wikipedia.org/wiki/Market_environment

    Market environment and business environment are marketing terms that refer to factors and forces that affect a firm's ability to build and maintain successful customer relationships. The business environment has been defined as "the totality of physical and social factors that are taken directly into consideration in the decision-making ...

  6. List of social psychology theories - Wikipedia

    en.wikipedia.org/wiki/List_of_social_psychology...

    Social psychology utilizes a wide range of specific theories for various kinds of social and cognitive phenomena. Here is a sampling of some of the more influential theories that can be found in this branch of psychology. Attribution theory – is concerned with the ways in which people explain (or attribute) the behaviour of others. The theory ...

  7. Diathesis–stress model - Wikipedia

    en.wikipedia.org/wiki/Diathesis–stress_model

    Protective factors can mitigate or provide a buffer against the effects of major stressors by providing an individual with developmentally adaptive outlets to deal with stress. [10] Examples of protective factors include a positive parent-child attachment relationship, a supportive peer network, and individual social and emotional competence. [10]

  8. Biopsychosocial model - Wikipedia

    en.wikipedia.org/wiki/Biopsychosocial_model

    Health psychology examines the reciprocal influences of biology, psychology, behavioral, and social factors on health and illness. One application of the biopsychosocial model within health and medicine relates to pain, such that several factors outside an individual's health may affect their perception of pain.

  9. Framing effect (psychology) - Wikipedia

    en.wikipedia.org/wiki/Framing_effect_(psychology)

    In studies of the bias, options are presented in terms of the probability of either losses or gains. While differently expressed, the options described are in effect identical. Gain and loss are defined in the scenario as descriptions of outcomes, for example, lives lost or saved, patients treated or not treated, monetary gains or losses. [2]

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