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Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. [1] [2] SEO targets unpaid search traffic (usually referred to as "organic" results) rather than direct traffic, referral traffic, social media traffic, or paid traffic.
Local search engine optimization (local SEO) is similar to (national) SEO in that it is also a process affecting the visibility of a website or a web page in a web search engine's unpaid results (known as its SERP, search engine results page) often referred to as "natural", "organic", or "earned" results. [1]
Google Analytics is a web analytics service offered by Google that tracks and reports website traffic and also mobile app traffic and events, currently as a platform inside the Google Marketing Platform brand. [3] Google launched the service in November 2005 after acquiring Urchin. [4] [5]
Google Digital Garage is a nonprofit program designed to help people improve their digital skills. [1] It offers free training, courses and certifications [ 2 ] [ 3 ] via an online learning platform .
Web development is the work involved in developing a website for the Internet (World Wide Web) or an intranet (a private network). [1] Web development can range from developing a simple single static page of plain text to complex web applications, electronic businesses, and social network services.
PageRank is Google's indication of its assessment of the reputation of a webpage: It is non-keyword specific. Google uses a combination of webpage and website authority to determine the overall authority of a webpage competing for a keyword. [47] The PageRank of the HomePage of a website is the best indication Google offers for website ...
It is maintained by the Web Hypertext Application Technology Working Group (WHATWG), a consortium of the major browser vendors (Apple, Google, Mozilla, and Microsoft). HTML5 was first released in a public-facing form on 22 January 2008, [ 2 ] with a major update and "W3C Recommendation" status in October 2014.
Google's search engine marketing is one of the western world's marketing leaders, while its search engine marketing is its biggest source of profit. [20] Google's search engine providers are clearly ahead of the Yahoo and Bing network. The display of unknown search results is free, while advertisers are willing to pay for each click of the ad ...
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