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The Collegiate Licensing Company (CLC) is an American collegiate trademark licensing and marketing company. Founded in 1981 by Bill Battle in Selma, Alabama, CLC is the largest and oldest collegiate licensing company in the United States and currently provides its services to more than 200 colleges and universities, athletic conferences, bowl games, the Heisman Trophy, and the NCAA.
Each year television, advertisements, and licensing revenue also adds to the NCAA profit, but donations, ticket sales, and merchandise sales goes to the school. [38] From marketing and television fees the NCAA gained nearly $753.5 million in 2014. [37]
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At Georgia State, athletic fees totaled $17.6 million in 2014, from a student population in which nearly 60 percent qualify for Pell Grants, the federal aid program for low-income students. The university contributed another $3 million in direct support to its sports programs.
At most colleges, athletics are a money-losing proposition that would not exist without billions of dollars in mandatory student contributions — a burden that grows greater every year, according to our review of five years of NCAA financial reports obtained through public records requests from 201 D-1 universities.
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SOURCE: Integrated Postsecondary Education Data System, Norfolk State University (2014, 2013, 2012, 2011, 2010). Read our methodology here. HuffPost and The Chronicle examined 201 public D-I schools from 2010-2014. Schools are ranked based on the percentage of their athletic budget that comes from subsidies.
Penn State University Athletic Conference: Penn State DuBois: Nittany Lions DuBois: Pennsylvania: Penn State University Athletic Conference: Penn State Fayette, The Eberly Campus: Nittany Lions Uniontown: Pennsylvania: Penn State University Athletic Conference: Penn State Greater Allegheny: Nittany Lions McKeesport: Pennsylvania: Penn State ...