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The Collegiate Licensing Company (CLC) is an American collegiate trademark licensing and marketing company. Founded in 1981 by Bill Battle in Selma, Alabama, CLC is the largest and oldest collegiate licensing company in the United States and currently provides its services to more than 200 colleges and universities, athletic conferences, bowl games, the Heisman Trophy, and the NCAA.
Shortly after the Court's decision in Alston, the NCAA issued an interim name, image, and likeness policy which permits student-athletes to earn this compensation. [20] States have also followed suit by enacting similar laws. [21] To date, 29 states have some sort of NIL legislation in place since the Alston interim policy was put into place. [22]
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At most colleges, athletics are a money-losing proposition that would not exist without billions of dollars in mandatory student contributions — a burden that grows greater every year, according to our review of five years of NCAA financial reports obtained through public records requests from 201 D-1 universities.
At Georgia State, athletic fees totaled $17.6 million in 2014, from a student population in which nearly 60 percent qualify for Pell Grants, the federal aid program for low-income students. The university contributed another $3 million in direct support to its sports programs.
• On average, 1.8 percent of Power Five athletic budgets are subsidized by student fees while about 15 percent of budgets in the rest of the DI schools are funded by student fees.
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SOURCE: Integrated Postsecondary Education Data System, Norfolk State University (2014, 2013, 2012, 2011, 2010). Read our methodology here. HuffPost and The Chronicle examined 201 public D-I schools from 2010-2014. Schools are ranked based on the percentage of their athletic budget that comes from subsidies.