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Currys (branded as Currys PC World between 2010 and 2021) is a British electrical retailer and aftercare service provider operating in the United Kingdom and Ireland, specialising in white goods, consumer electronics, computers and mobile phones.
Currys plc is a British multinational electrical and telecommunications retailer, and services company headquartered in London, England, [4] which was formed in 2014 by the merger of Dixons Retail and Carphone Warehouse Group.
The electricals retailer said AI technology is ‘bringing excitement and innovation to customers’ amid growth in UK sales. Currys boosted by AI-curious customers as it takes 50% laptop market share
PC World's website was merged into Currys in July 2019, resulting in the end of PC World as the separate retailer. Dixons Carphone announced they will rebrand as Currys plc in September 2021, dropping the PC World from the Currys name. The change also replaced Team Knowhow and Carphone Warehouse brands within the existing Currys brand. This ...
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In the United Kingdom, the company operated Currys, Currys Digital, PC World (with stores increasingly dual-branded 'Currys PC World'), Dixons Travel and its service brand Knowhow. At the time of the merger in 2014, Dixons Retail had 530 outlets in the United Kingdom and Ireland and 322 in Northern Europe.
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