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In business analysis, PEST analysis (political, economic, social and technological) is a framework of external macro-environmental factors used in strategic management and market research. PEST analysis was developed in 1967 by Francis Aguilar as an environmental scanning framework for businesses to understand the external conditions and ...
Francis Joseph Aguilar (August 19, 1932 – February 17, 2013) was an American scholar of strategic planning and general management.He joined the faculty of Harvard Business School in 1964 and became a tenured professor there in 1971. [1]
One approach could be the PEST analysis, which includes political, economic, social and technological, whereas other variations JIT) include environmental and legal factors. A second approach is to use a SWOT analysis which stands for Strength, Weakness, Opportunity and Threat.
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The analysis of the global environment of a company is called global environmental analysis. This analysis is part of a company's analysis-system, which also comprises various other analyses, like the industry analysis, the market analysis and the analyses of companies, clients and competitors. This system can be divided into a macro and micro ...
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