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Krone owned a Volkswagen before the agency pitched for the account. Krone, Bernbach and the first copywriter on the account, Julian Koenig, were impressed with the "honesty" of the car. Krone was an intellectual among art directors—seeking ways to lay out an ad campaign to stand-in for the product itself.
Volkswagen conducted test, [322] special Nürburgring set-up. FWD car record (before 2017 Civic Type R), video confirmed. 20,832 m 7:47.31 Volkswagen Golf VIII R 333 "20 Years" (Mk8, 333 PS, 2022) Benjamin Leuchter: 2022-09-21 Volkswagen conducted test, the fastest Golf R of all times, R-Performance Package, R-Performance Torque Vectoring ...
The Volkswagen CC, initially sold as the Volkswagen Passat CC, [4] is a car built by German marque Volkswagen from 2008 to 2016. [ citation needed ] It is a variant of the Volkswagen Passat that trades headroom and cargo space [ 5 ] for a coupé-like profile and sweeping roofline. [ 6 ]
The campaign has been the subject of a number of books, with serious scholarly analysis of the campaign's key success factors, including: Think Small: The Story of those Volkswagen Ads by Frank Rowsome (1970); [8] Think Small: The Story of the World's Greatest Ad (2011) by Dominik Imseng; [9] and Thinking Small: The Long, Strange Trip of the ...
The car's development was extremely informal, and the cost for prototyping materials was estimated to only have been US$2000. [2] According to the Bradley newsletter the first production GT was delivered in September 1970. [1] The car was available in kit form in different levels of completeness, or as an assembled vehicle.
Today the name Type 34 is recognized as the worldwide naming convention. [20] Until it was replaced by the VW-Porsche 914, it was the most expensive and luxurious passenger car VW manufactured in the 1960s — at the time costing twice as much as a Beetle in many markets. 42,505 (plus 17 prototype convertibles) were manufactured from 1962 ...