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Zero to One: Notes on Startups, or How to Build the Future is a 2014 book by the American entrepreneur and investor Peter Thiel co-written with Blake Masters.It is a condensed and updated version of a highly popular set of online notes taken by Masters for the CS183 class on startups, as taught by Thiel at Stanford University in Spring 2012.
The book won the American Marketing Association Foundation’s Berry-AMA Book Prize for best marketing book of 2009. [5] It was also listed by: Amazon, as one of the Top 10 Business & Investing Books of 2008 [6] CIO Insight, as one of the Top 10 Business-Tech Books of 2008 [7] and one of 10 Insightful Web 2.0 Books [8]
Mark Morgan Ford a.k.a. Michael Masterson, is an American author, entrepreneur, publisher, real estate investor, filmmaker, art collector, and consultant to the direct marketing and publishing industries. [1] Ford is the author of more than 2 dozen books and hundreds of essays on entrepreneurship, wealth-building, economics, and copywriting.
Here are five of Mark Cuban's top picks for reading material for aspiring as well as current entrepreneurs.
Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers or simply Crossing the Chasm (1991, revised 1999 and 2014), is a marketing book by Geoffrey A. Moore that examines the market dynamics faced by innovative new products, with a particular focus on the "chasm" or adoption gap that lies between early and mainstream markets.
Download as PDF; Printable version; In other projects Wikidata item; ... Pages in category "Marketing books" The following 20 pages are in this category, out of 20 ...
Buy Then Build: How Acquisition Entrepreneurs Outsmart the Startup Game is a 2018 finance book by Walker Deibel. The book serves as a guide for prospective business buyers, emphasizing the advantages of acquiring existing businesses over starting one from scratch.
The book was initially published on July 11, 2006, by Hyperion. The book, Anderson's first, is an expansion of his 2004 article "The Long Tail" in the magazine. The book was listed in The New York Times Nonfiction Best Sellers list. [2] It was shortlisted for the Financial Times and Goldman Sachs Business Book of the Year Award on 18 September ...