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In six years of research, I have found fake online business reviews across professions from doctors, ... According to Amazon, one group alone had over 43,000 members.
Amazon, for example, sued over 10,000 Facebook group administrators in July 2022 for brokering fake reviews. Amazon did not immediately respond to a request for comment on the FTC’s new rule ...
Amazon is among the many online sellers that have battled fake reviews for years. A spokesperson said the company receives millions of reviews each week and that it proactively blocked 200 million ...
Indeed, gathering fake reviews has become big business. [2] In 2012, for example, fake book reviews have been revealed as significantly affecting ratings on Amazon. [3] [4] In 2016 Amazon banned the practice of reviewing complimentary products, researchers have shown that the process still continued as of 2021, but without any disclosures. [5]
But fake reviews and testimonials have been a persistent problem for small businesses, many of whom rely on recommendations for business. Fake reviews can make it harder for people to trust what they read online and ultimately hurt businesses. In addition, small businesses can find themselves targeted by bad actors who leave negative reviews.
The U.S. Federal Trade Commission on Wednesday finalized a ban on companies knowingly buying or selling fake online reviews, giving the agency the power to levy fines against the shadowy practice.
“Fake reviews not only waste people’s time and money, but also pollute the marketplace and divert business away from honest competitors,” FTC Chair Lina Khan said about the rule in August. She added that the rule will “protect Americans from getting cheated, put businesses that unlawfully game the system on notice, and promote markets ...
Alternatively, a real user may provide a fake review of a good or service they have not experienced. [11] A 2021 study from University of California, Los Angeles documented large markets where sellers on Amazon purchase fake reviews in private Facebook groups. These reviews increase the ratings and sales of products and are widely used by ...