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The Get a Mac advertisements follow a standard template. They open to a plain white background, and a man dressed in casual clothes introduces himself as an Apple Mac computer ("Hello, I'm a Mac."), while a man in a more formal suit-and-tie combination introduces himself as a Microsoft Windows personal computer ("And I'm a PC.").
While Windows 10 got good reviews from tech critics, only 11% of the 1-billion-plus Windows user base opted to do the upgrade, according to Microsoft. This suggests Microsoft has a ways to go before the software gets "hit" status. Apple's new operating system El Capitan has been downloaded by 25% of Apple's user base, according to Apple.
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The Intel-based MacBook Pro is a discontinued line of Macintosh notebook computers sold by Apple Inc. from 2006 to 2021. It was the higher-end model of the MacBook family, sitting above the low-end plastic MacBook and the ultra-portable MacBook Air, and was sold with 13-inch to 17-inch screens.
Apple knew it had lost its chance to compete in the Windows-dominated enterprise market, so it prioritized design and ease of use to make the Mac more appealing to average consumers, and even teens. The "Apple New Product Process" was launched as a more collaborative product development process for the Mac, with concurrent engineering principles.
The 12-inch MacBook (also called the Retina MacBook, officially marketed as the new MacBook) is a discontinued Mac laptop made by Apple Inc., which sat between the MacBook Air and MacBook Pro in Apple's laptop lineup. It was introduced in March 2015.
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