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The Journal of Nonprofit & Public Sector Marketing is a quarterly peer-reviewed academic journal which covers topics related to political communication, public relations, and marketing strategy. Published by Routledge , it is indexed in Scopus , PsycINFO , Political Science Complete, and Public Affairs Index.
The term, mission-driven marketing, has historically been associated with the non-profit sector, [1] and non-governmental organizations, as early as 1998. [2] Mission-driven marketing philosophy and strategy has also been applied in the healthcare [ 3 ] [ 4 ] and education [ 5 ] [ 6 ] sectors, and is increasingly being adopted by businesses as ...
In 1994, the Marketing Research Association (MRA) Board of Directors appointed a task force to determine the feasibility of creating a separate non-profit organization to create educational and training materials for the marketing and opinion research industry.
A not-for-profit or non-for-profit organization (NFPO) is a legal entity that does not distribute surplus funds to its members and is formed to fulfill specific objectives. [1] [2] While not-for-profit organizations and non-profit organizations (NPO) are distinct legal entities, the terms are sometimes used interchangeably. [3]
Wind's regular contributions to professional marketing literature include 23 books and over 250 papers, articles, and monographs encompassing the areas of marketing strategy, marketing research, new product and market development, consumer and industrial or organizational buying behavior, and global marketing.
Logo of the United Nations Children's Fund (UNICEF), an organization of the United Nations. A nonprofit organization (NPO), also known as a nonbusiness entity, [1] nonprofit institution, [2] or simply a nonprofit, [a] is a legal entity organized and operated for a collective, public or social benefit, as opposed to an entity that operates as a business aiming to generate a profit for its owners.
Nonprofit studies or nonprofit management is a multidisciplinary field of teaching and research that focuses on practices of the nonprofit sector and can date back to the 1920s. [1] This area of inquiry examines the management and effectiveness of the nonprofit sector.
Cause-related marketing is a powerful marketing tool that business and nonprofit organizations are increasingly leveraging. According to the Cone Millennial Cause Study in 2006, [ 12 ] 89% of Americans (aged 13 to 25) would switch from one brand to another brand of a comparable product (and price) if the latter brand was associated with "good ...