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  2. Requirements management - Wikipedia

    en.wikipedia.org/wiki/Requirements_management

    Requirements come from different sources, like the business person ordering the product, the marketing manager and the actual user. These people all have different requirements for the product. Using requirements traceability, an implemented feature can be traced back to the person or group that wanted it during the requirements elicitation.

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  4. Call to action (marketing) - Wikipedia

    en.wikipedia.org/wiki/Call_to_action_(marketing)

    Call to action (CTA) is a marketing term for any text designed to prompt an immediate response or encourage an immediate sale.A CTA most often refers to the use of words or phrases that can be incorporated into sales scripts, advertising messages, or web pages, which compel an audience to act in a specific way.

  5. Manufacturers' Agents National Association - Wikipedia

    en.wikipedia.org/wiki/Manufacturers'_Agents...

    National Marine Representatives Association www.nmraonline.org; Professional Sales Representative Organization www.avreps.org; Power-Motion Technology Representatives Association www.ptra.org; Shoe and Accessory Travelers Association (www.shoetravelers.org) Society of Manufacturers’ Representatives www.smronline.org

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  7. Guided selling - Wikipedia

    en.wikipedia.org/wiki/Guided_selling

    Guided selling is a process that helps potential buyers of products or services to choose the product best fulfilling their needs and hopefully guides the buyer to buy. It also helps vendors of products (e.g. brands, retailer) to actively guide their customers to a buying decision and thus increases their conversion rate.

  8. Sales development - Wikipedia

    en.wikipedia.org/wiki/Sales_development

    Sales development is an organization that sits between the marketing and sales functions of a business and is in charge of the front-end of the sales cycle: identifying, connecting with, and qualifying leads. Simply put, this organization is tasked with setting up qualified meetings between a salesperson and a potential buyer with a high ...

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