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Les Schwab founded the company with a single store in Prineville, Oregon, when he bought OK Rubber Welders in 1952. Corporate headquarters were moved from Prineville to Bend in 2008. [ 2 ] From 1964 until 2011, the firm offered an innovative February "Free-Beef" promotion, [ 3 ] [ 4 ] to boost sales during slow late-winter months.
Leslie Bishop Schwab (October 3, 1917 – May 18, 2007) was an American businessman from Oregon. [1] He was the founder of Les Schwab Tire Centers, a company which Modern Tire Dealer called "arguably the most respected independent tire store chain in the United States."
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In its 1994 fiscal year, Winston Tire posted a loss of $647,000 on $134.9 million in sales, compared to a $1.2-million loss on $147.7 million in sales in 1993, according to Dun & Bradstreet. Despite all this, Winston Tire remained a profitable company, according to Tom Bonburg, who at the time was Winston Tire's chief executive. [2]
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