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Proton has sold over 3,500,000 cars in Malaysia between 1985 and 2013. The first Proton, the Saga saloon launched in July 1985 amid positive reception, but poor sales due to Proton's inability to meet the high demand. [84] However, Proton later captured a 47% Malaysian market share in the following year, with 24,148 cars sold.
Edaran Otomobil Nasional Berhad (Malay for National Automobile Distributions Limited, d.b.a. EON) is one of Malaysia's largest conglomerates which was established in 1984 to distribute Proton cars - Malaysia's first national car. The principal shareholders of the company are DRB-HICOM, Khazanah Nasional Berhad.
The following is a list of Proton vehicles, including past, present, and concept nameplates. Perusahaan Otomobil Nasional ( Proton ) was established in May 1983 [ 1 ] through a joint-venture between The Heavy Industries Corporation Of Malaysia ( HICOM ) and Mitsubishi Motors Corporation ( MMC ).
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The first generation Proton Perdana is a badge engineered seventh generation Mitsubishi Eterna, developed as the result of a collaboration between Proton and Mitsubishi Motors. About 80,000 first generation Proton Perdana were sold between 1995 and 2013.
DRB-HICOM is the majority shareholder of Malaysia's national car company, Proton, with China's Zhejiang Geely Holding Group the other shareholder since an equity sale in 2017. [2] The Group also owns national motorcycle company Modenas , with Japanese two-wheeler giant Kawasaki as its partner. [ 3 ]
The Proton Iriz is a supermini (B-segment) produced by Malaysian automobile manufacturer Proton since 2014. It was unveiled on 25 September 2014 at Proton City by Malaysia’s fourth and seventh prime minister, Dr. Mahathir Mohamad. The Iriz platform is also used by its sedan equivalent, the Persona (BH) which was introduced in 2016.
The first generation Proton Saga was the first automobile produced by Malaysian automobile manufacturer, Proton. [6] It was based on the 1983 Mitsubishi Lancer Fiore as a result of a joint venture between HICOM and Mitsubishi. The Proton Saga was officially launched on 9 July 1985 by the fourth prime minister, Dr. Mahathir Mohamad. It was ...