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  2. Trait activation theory - Wikipedia

    en.wikipedia.org/wiki/Trait_Activation_Theory

    [3] For example, the trait, extraversion, is associated with sociability and seeking out others' companionship. If this trait is activated by interaction with customers while a salesperson is performing work tasks related to sales, one might expect such trait activation to result in good job performance and potential subsequent financial bonuses.

  3. Social norm - Wikipedia

    en.wikipedia.org/wiki/Social_norm

    Norms are robust to various degrees: some norms are often violated whereas other norms are so deeply internalized that norm violations are infrequent. [4] [3] Evidence for the existence of norms can be detected in the patterns of behavior within groups, as well as the articulation of norms in group discourse. [4]

  4. Reciprocity (social psychology) - Wikipedia

    en.wikipedia.org/.../Reciprocity_(social_psychology)

    To test this they used a two-player activity called the "Trust Game" or the "Investment Game." [ 47 ] Participants were given a determined amount of chips/money. The sender is supposed to decide the amount of money/chips (all, some, none) they want to transfer to the trustee or whether they want to keep the money/chips for themselves. [ 47 ]

  5. Normative social influence - Wikipedia

    en.wikipedia.org/wiki/Normative_social_influence

    Social norms refers to the unwritten rules that govern social behavior. [6] These are customary standards for behavior that are widely shared by members of a culture. [6] In many cases, normative social influence serves to promote social cohesion. When a majority of group members conform to social norms, the group generally becomes more stable.

  6. Social psychology - Wikipedia

    en.wikipedia.org/wiki/Social_psychology

    Social psychology is the methodical study of how thoughts, feelings, and behaviors are influenced by the actual, imagined, or implied presence of others. [1] Social psychologists typically explain human behavior as a result of the relationship between mental states and social situations, studying the social conditions under which thoughts, feelings, and behaviors occur, and how these variables ...

  7. Expectancy violations theory - Wikipedia

    en.wikipedia.org/wiki/Expectancy_violations_theory

    Expectancy violations theory (EVT) is a theory of communication that analyzes how individuals respond to unanticipated violations of social norms and expectations. [1] The theory was proposed by Judee K. Burgoon in the late 1970s and continued through the 1980s and 1990s as "nonverbal expectancy violations theory", based on Burgoon's research studying proxemics.

  8. Role theory - Wikipedia

    en.wikipedia.org/wiki/Role_theory

    Role theory is a concept in sociology and in social psychology that considers most of everyday activity to be the acting-out of socially defined categories (e.g., mother, manager, teacher). Each role is a set of rights, duties, expectations, norms, and behaviors that a person has to face and fulfill. [1]

  9. Breaching experiment - Wikipedia

    en.wikipedia.org/wiki/Breaching_experiment

    The idea of studying the violation of social norms and the accompanying reactions has bridged across social science disciplines, and is today used in both sociology and psychology. The assumption behind this approach is not only that individuals engage daily in building up "rules" for social interaction, but also that people are unaware they ...