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The three tiers are importers or producers; distributors; and retailers. The basic structure of the system is that producers can sell their products only to wholesale distributors who then sell to retailers, and only retailers may sell to consumers. Producers include brewers, wine makers, distillers and importers.
A distributor is the representative of the manufacturer and performs functions on behalf of the manufacturer for the distribution of goods from producer to wholesaler or retailer. A distributor is always on the look out for orders from different clients and actively promotes producer's products and services.
Distribution is the process of making a product or service available for the consumer or business user who needs it, and a distributor is a business involved in the distribution stage of the value chain. Distribution can be done directly by the producer or service provider or by using indirect channels with distributors or intermediaries.
A jobber is a merchant—e.g., (i) a wholesaler or (ii) reseller or (iii) independent distributor operating on consignment—who takes goods in quantity from manufacturers or importers and sells or resells or distributes them to retail chains and syndicates, particularly supermarkets, department stores, drug chains, and the like.
Vendor-managed inventory (VMI) is an inventory management practice in which a supplier of goods, usually the manufacturer, is responsible for optimizing the inventory held by a distributor. Under VMI, the retailer shares their inventory data with a vendor (sometimes called supplier) such that the vendor is the decision-maker who determines the ...
Retailer: A retailer is a reseller who sells things in a store or online, such as apparel or office supplies. The term may include street vendors selling hot dogs, and so on. In a retail context, those companies who provide goods for the retailer to sell may be referred to as their suppliers.
Customers (retailers, professional users, caterers, institutional buyers, etc.) settle the invoice on the spot in cash and carry the goods away themselves. There are significant differences between "classical" sales at the wholesale stage and the cash and carry wholesaler: namely, cash and carry customers arrange the transport of the goods ...
Trade marketing is a discipline of marketing that relates to increasing the demand at the wholesaler, retailer, or distributor level rather than at the consumer level. However, there is a need to continue with Brand Management strategies to sustain the need at the consumer end.