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In April 2000, Powell negotiated a significant investment in Neopets.com and transferred the company from the UK to Los Angeles, US. After the relocation, Powell remained on staff as creative director and technical lead. Under Powell's management, Neopets went from its initial launch to over 140 million accounts and 5 billion pageviews per month.
Neopets – acquired by JumpStart Games in 2014; Nick+ – shut down in 2022; Nickelodeon Games Group; Paramount Parks; Pop Culture Media – sold to Savage Ventures in 2024 [30] [31] ComicBook.com; PopCulture.com; Prentice Hall – sold to Pearson in 1998; RateMyProfessors.com – acquired by Cheddar in October 2018
The popularity of Neopets spawned real-world merchandise including clothing, jewelry, stickers, books, cereals, video games and more, sold at mainstream outlets and online retailers. Neopets merchandise often contains a code which can be redeemed on the site for an in-game reward.
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In 2003, she helped establish the partnership with Beckett Media to publish the bi-monthly Neopets: The Official Magazine. [ 4 ] [ 5 ] Under Williams-Powell's management and product expansion, Neopets went from its initial launch to over 140 million accounts and 5 billion pageviews per month, and in 2005 was sold to Viacom for US$160 million.
Gulf and Western Industries, Inc. (stylized as Gulf+Western) was an American conglomerate.The company originally focused on manufacturing and resource extraction, but it began purchasing a number of entertainment companies beginning in 1966 and continuing through the 1970s.
After the sale of Neopets to Viacom in 2005, Dohring founded Age of Learning, Inc., in 2007, and launched the ABCmouse.com Early Learning Academy, website in 2010. The Wall Street Journal said that ABCmouse was "designed to teach basic reading, math, science and other subjects to children between the ages of two and six."
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