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This is a list of peer-reviewed, English language academic journals in public relations. Asia Pacific Public Relations Journal, Deakin University, Australia; Case Studies in Strategic Communication, University of Southern California, United States; Corporate Communications: An International Journal; International Journal of Strategic ...
The Public Relations Journal is an open-access peer-reviewed, electronic academic journal covering topics having to do with public relations and communication studies. It is published quarterly by the Institute for Public Relations and the Public Relations Society of America. [1] The editor-in-chief is Hilary Fussell Sisco (Quinnipiac ...
The Excellence theory is a general theory of public relations that “specifies how public relations makes organizations more effective, how it is organized and managed when it contributes most to organizational effectiveness, the conditions in organizations and their environments that make organizations more effective, and how the monetary value of public relations can be determined”. [1]
Public relations can be described as all of the following: Academic discipline – branch of knowledge that is taught and researched at the college or university level. . Disciplines are defined (in part), and recognized by the academic journals in which research is published, and the learned societies and academic departments or faculties to which their practitioners be
Public relations strategies and organization–public relationships. Paper presented at the annual conference of the International Communication Association, San Francisco. Huang, Y. (2001). OPRA: A cross-cultural, multiple-item scale for measuring organization–public relationships. Journal of Public Relations Research, 13(1), 61–90 ...
Media relations and public relations practitioners read magazines, journals, newspapers, and blogs to improve and relate to one's practice. Organizations often compile what is known as a media list, or a list of possible media outlets who may be interested in an organization's information.
Online public relations, also known as E-PR or digital PR, is the use of the internet to communicate with both potential and current customers in the public realm.It functions as the web relationship influence among internet users and it aims to make desirable comments about an organization, its products and services, news viewed by its target audiences and lessen its undesirable comments to a ...
The Journal of Public Relations Research is a peer-reviewed academic journal on public relations published quarterly by Taylor and Francis for the Public Relations Division of the Association for Education in Journalism and Mass Communication. The editor-in-chief is Sung-Un Yang (Boston University). The journal was established in 1989.