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2. Pay-per-click - Wikipedia

   en.wikipedia.org/wiki/Pay-per-click

   Pay-per-click is usually associated with first-tier search engines (such as Google Ads, Amazon Advertising, and Microsoft Advertising). With search engines, advertisers typically bid on keyword phrases relevant to their target market and pay when ads (text-based search ads or shopping ads that are a combination of images and text) are clicked.

3. Effects of climate change - Wikipedia

   en.wikipedia.org/wiki/Effects_of_climate_change

   Some climate change effects: wildfire caused by heat and dryness, bleached coral caused by ocean acidification and heating, environmental migration caused by desertification, and coastal flooding caused by storms and sea level rise. Effects of climate change are well documented and growing for Earth's natural environment and human societies. Changes to the climate system include an overall ...