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  2. Retail marketing - Wikipedia

    en.wikipedia.org/wiki/Retail_marketing

    Large-scale retail enterprises purchasing goods to suppliers with procurement scale advantage, can directly contact with the product manufacturing, with strong bargaining power, therefore, direct contact with the manufacturer is a large retail enterprise to take the main purchasing mode, it is a terminal to the starting point of zero level ...

  3. The Challenger Sale - Wikipedia

    en.wikipedia.org/wiki/The_Challenger_Sale

    The Challenger Sale is the first non-fiction book by Matthew Dixon, Brent Adamson, and their colleagues at CEB Inc. The book was published on November 10, 2011 by Portfolio/Penguin . [ 1 ] In the text, the book argues that relationship-building is no longer the best sales method.

  4. Non-store retailing - Wikipedia

    en.wikipedia.org/wiki/Non-store_retailing

    It is a generic term describing retailing taking place outside of shops and stores (that is, off the premises of fixed retail locations and of markets stands). The non-store distribution channel can be divided into direct selling (off-premises sales) and distance selling, the latter including all forms of electronic commerce. Distance selling ...

  5. Business analytics - Wikipedia

    en.wikipedia.org/wiki/Business_analytics

    Retail sales analytics; Risk and credit analytics; Supply chain analytics, an area noted for its "growing importance". DeAngelis refers to multiples interpretations of the term "supply chain analytics". [6] Westerveld notes that the significance of supply chain analytics lies in the importance of aligning corporate strategy and supply chain ...

  6. Category:Selling techniques - Wikipedia

    en.wikipedia.org/wiki/Category:Selling_techniques

    Retail processes and techniques (10 C, 53 P) S. Sales and clearances (13 P) Pages in category "Selling techniques" ... (sales) Cold calling; Cold email;

  7. Marketing mix modeling - Wikipedia

    en.wikipedia.org/wiki/Marketing_mix_modeling

    Marketing mix modeling (MMM) is an analytical approach that uses historic information to quantify impact of marketing activities on sales. Example information that can be used are syndicated point-of-sale data (aggregated collection of product retail sales activity across a chosen set of parameters, like category of product or geographic market) and companies’ internal data.

  8. Distribution (marketing) - Wikipedia

    en.wikipedia.org/wiki/Distribution_(marketing)

    Before designing a distribution system, the supplier needs to determine what distribution channel to achieve in broad terms. The approach to distributing products or services depends on a number of factors including the type of product, especially perishability; the market served; the geographic scope of operations and the firm's overall mission and vision.

  9. Sales - Wikipedia

    en.wikipedia.org/wiki/Sales

    Sales broker, seller agency, seller agent, seller representative: This is a traditional role where the salesman represents a person or company on the selling end of a deal. Sales managers aim to implement various sales strategies and management techniques in order to facilitate improved profits and increased sales volume.