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BB creams make up 13 percent of the cosmetics market in South Korea. Some Korean brands also offer BB creams for men. [ 6 ] Notable Korean brands include Etude House , HIDEHERE , Missha , Nature Republic , Skin Food , Sulhwasoo , The Face Shop , SKIN79 , Innisfree , Banila Co. and CLIO.
This move made Dr. Jart+ the second Korean brand since Amorepacific to have a presence in New York. [2] It entered the American market in early 2011 in partnership with cosmetics retailer Sephora, offering two BB creams at ten of its then-locations. [5] [6] The brand has since expanded to sell 50 products at Sephora outlets globally. [5]
Level up your complexion game with the best Korean BB creams, according to experts and editors. They feature buildable coverage and skin care benefits.
Korean beauty first emerged in the West in 2011 with the launch of the BB cream, marketed as a multi-tasking skincare product that serves as a foundation, moisturizer and sunscreen. [25] Korean skin care products are available and can be found in department stores, pharmacies, and special beauty retailers.
Korean beauty products contain ingredients not commonly found in Western products such as snail extract. In 2011, BB cream, which was previously only found in China, hit the shelves in America, and by 2014, the US market for BB cream was around $164 million. Makeup in Korea doesn't tend to be gendered.
The Korean men's cosmetics market has steadily grown from 733 billion won, in 2010, to 1.23 trillion won, in 2016, and to 1.23 trillion won (c. US $1.1 bn), in 2018. About 75% of Korean men use cosmetics more than once a week, according to global data from overseas market research institutions, which indicates that the percentage of men who use ...
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