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The modern underwire bra was designed in the 1930s, and gained widespread popularity by the 1950s. As of 2005, underwire bras were the largest and fastest growing segment of the bra market. A bra without an underwire is a softcup bra. Underwire bras are occasionally linked to health conditions including breast pain, mastitis, and
Jockey International, Inc. is an American manufacturer and retailer of underwear, sleepwear, and sportswear for men, women, and children. The company is based in Kenosha, Wisconsin . Jockey invented the first men's Y-Front brief in 1934 and it is a recognized trademark in 120 countries.
The Formfit Company was a manufacturer of women's "foundation garments", mainly corsets and girdles. Founded in 1917 with headquarters in Chicago , Illinois , Formfit later became known for other types of lingerie, particularly bras and briefs .
A best-seller at Target, this bra has more than 1,500 reviews with most noting just how comfortable the material is, despite having a traditional underwire. “Love and have repurchased multiple ...
Eby’s wireless bra is made with SoftWire, a piece of proprietary “wireless-underwire” that shapes, supports and lifts the chest, as well as a layer of 3D fabric in the band that adds ...
Built-in bras (see below) are sometimes referred to as shelf bras, or integrate a shelf bra into the material. Shutter bra Shutter: dating to c. 1950, with cups that had flaps or lace cuffs at the top. The bra was designed to be partially visible above the neckline of a gown [15] and could be adjusted to vary the amount of cleavage exposed ...
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