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For small-business users, it also offers projects such as business cards, letterheads, and presentations. On January 15, 2010, a new version for the PC-supporting Windows 7 titled The Print Shop 2.0 was released, published by Encore, Inc. It is published in Standard, Deluxe, and Professional variants. [12]
If a business card logo is a single color and the type is another color, the process is considered two-color. More spot colors can be added depending on the needs of the card. With the onset of digital printing, and batch printing, it is now cost effective to print business cards in full color.
Print on demand with digital technology is a way to print items for a fixed cost per copy, regardless of the size of the order. While the unit price of each physical copy is greater than with offset printing, the average cost is lower for very small print jobs, because setup costs are much greater for offset printing.
Letterpress is a process of printing several identical copies that presses words and designs onto the page. The print may be inked or blind, but is typically done in a single color. Motifs or designs may be added as many letterpress machines use movable plates that must be hand-set.
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In self publishing, authors publish their own book. It is possible for an author to single-handedly carry out the whole process. However increasingly, authors are recognizing that to compete effectively, they need to produce a high quality product, and they are engaging professionals for specific services as needed (such as editors or cover designers). [3]
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