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Apple continued to sell the MacBook to educational institutions until February 2012. [3] [4] During its existence, it was the best-selling Mac in Apple's history. For five months in 2008, it was the best-selling laptop of any brand in US retail stores. [5] Collectively, the MacBook brand was the "world's top-selling line of premium laptops." [6]
Apple took a new "multiple exclusives" approach regarding the press, giving "over one hundred interviews to journalists that lasted over six hours apiece", and introduced a new "Test Drive a Macintosh" campaign. [165] [166] Apple's brand, which established a "heartfelt connection with consumers", is cited as one of the keys to the Mac's success ...
The MacBook is thinner than its predecessor, the iBook G4, but it is wider than the 12-inch model, and has a widescreen display. The MacBook was one of Apple's first laptops to adopt the MagSafe power connector (the first being the MacBook Pro), and it replaced the iBook's mini-VGA display port with a mini-DVI display port.
The following outline of Apple Inc. is a topical guide to the products, history, retail stores, corporate acquisitions, and personnel under the purview of the American multinational corporation: Apple Inc. was founded as Apple Computer Company on April 1, 1976, to produce and market Steve Wozniak 's Apple I personal computer.
Current Apple Inc. logo, introduced in 1998, discontinued in 2000, and re-established in 2014 [1]. Apple Inc., originally Apple Computer, Inc., is a multinational corporation that creates and markets consumer electronics and attendant computer software, and is a digital distributor of media content.
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This timeline of Apple products is a list of all computers, phones, tablets, wearables, and other products made by Apple Inc. This list is ordered by the release date of the products. Macintosh Performa models were often physically identical to other models, in which case they are omitted in favor of the identical twin.
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