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Marlboro (US: / ˈ m ɑː l ˌ b ʌr oʊ /, [2] [3] UK: / ˈ m ɑːr l b ər ə, ˈ m ɔː l-/) [4] is an American brand of cigarettes owned and manufactured by Philip Morris USA (a branch of Altria) within the United States and by Philip Morris International (PMI, now separate from Altria) in most global territories outside the US.
In 1976, Marlboro became the leading brand in the U.S.; Morris operated as the largest seller of tobacco in the U.S. and the second-largest in the world. In 2001, Kraft Foods launched an initial public offering (IPO) for 11.1% of the company that took in $8.7 billion, making it the second-largest IPO in American history at the time.
In 1951, Serkin and Adolf Busch founded the Marlboro Music School and Festival in Marlboro, Vermont, with the goal of stimulating interest in and performance of chamber music in the United States. He made numerous recordings from the 1940s into the 1980s, including one at RCA Victor of Beethoven 's Piano Concerto No. 4 in 1944, with the NBC ...
Leo Burnett (October 21, 1891 – June 7, 1971) was an American advertising executive and the founder of Leo Burnett Company, Inc. He was responsible for creating some of advertising's most well-known characters and campaigns of the 20th century, including Tony the Tiger, the Marlboro Man, the Maytag Repairman, United's "Fly the Friendly Skies", and Allstate's "Good Hands", and for garnering ...
He was Brand Manager for Marlboro from 1972 to 1973 and later was Assistant Director of Tobacco Brand Management, during which time he earned a reputation as one of the top marketing minds of the 1970s by helping to develop and market the image of the Marlboro Man. He was a member of the Tobacco Institute Communications Committee from 1981 to 1983.
Adolf Hitler [a] (20 April 1889 – 30 April 1945) was an Austrian-born German politician who was the dictator of Nazi Germany from 1933 until his suicide in 1945. He rose to power as the leader of the Nazi Party, [c] becoming the chancellor in 1933 and then taking the title of Führer und Reichskanzler in 1934.
Adolf Hitler was born in Braunau am Inn, a town in Austria-Hungary (now in modern-day Austria) in 1889. Although an Austrian citizen, he served in the Imperial German Army on the Western Front during World War I. In 1919, Hitler joined the German Workers' Party (DAP) which would subsequently become the National Socialist German Workers’ Party ...
In 1976, he did promotional work for the famous Marlboro cigarette advertising campaign as the "Marlboro Man". After developing lung cancer in 1990, McLaren became an anti-smoking crusader citing his 30-year smoking habit as the cause of his cancer.