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  2. The Evolution of Political Advertising from Jefferson to ...

    www.aol.com/evolution-political-advertising...

    Reagan was one of the first candidates to use this strategy; his presidential campaign was built on what many consider one of the most effective political campaign ads ever due to its direct ...

  3. Strategic voting - Wikipedia

    en.wikipedia.org/wiki/Strategic_voting

    Party raiding is a well-known example of such a strategy. [9] [10] Most affects: Multi-round rules like instant-runoff, two-round, and primary elections. Immune: Plurality and all commonly-used rated voting systems, including score voting and approval voting. Compression (sometimes called leveling. Includes bullet voting and truncation.)

  4. Research strategies of election campaign communication ...

    en.wikipedia.org/wiki/Research_strategies_of...

    It "is the most hallowed and most widely used method of political communication research". [27] Focusing on party-uncontrolled media coverage of election campaigns single news articles or reports (newspaper/television/online) function as unit of analysis. An example of a study on party-uncontrolled communication is Frank Esser's research on the ...

  5. Political campaign - Wikipedia

    en.wikipedia.org/wiki/Campaign_rally

    A 2019 study of online political advertising conducted by a party in the 2016 Berlin state election campaign found that the online-ad campaign "increased the party's vote share by 0.7 percentage points" and that factual ads were more effective than emotional ads.

  6. How Republicans and Democrats are changing campaign ...

    www.aol.com/republicans-democrats-changing...

    Quentin Fulks, Biden’s deputy campaign manager, told the press that the shooting had not changed the party’s strategy — though some were skeptical about whether that was true.

  7. What are Harris' and Trump's swing-state strategies for the ...

    www.aol.com/news/harris-trumps-swing-state...

    "The campaigns are doing things based on what they understand the status of the world to be," Grant said. "But I just worry or wonder whether the state of the world is what we think it is."

  8. Canvassing - Wikipedia

    en.wikipedia.org/wiki/Canvassing

    This study revived interest in the subject. Since then Gerber, Green, and other political scientists have conducted a program that verified those results, and tested what techniques are most effective. Foot canvassing is the most effective contact method, increasing turnout by about 7 percentage points, while phoning boosts it by 2.6 points.

  9. Social media and political communication in the United States

    en.wikipedia.org/wiki/Social_media_and_political...

    Therefore, for political campaigns to truly reach as many people as possible, political groups first need to get those three users talking about their campaigns on social media. [51] With the many ways social media can be used in political campaigns, many U.S. social media users claim they are drained by the influx of political content in their ...