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A trade card is a small card, similar to a visiting card, formerly distributed to advertise businesses. Larger than modern business cards, they could be rectangular or square, and often featured maps useful for locating a business in the days before house numbering. They first became popular at the end of the 17th century in Paris, Lyon and London.
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Business cards are cards bearing business information about a company or individual. [ 1 ] [ 2 ] They are shared during formal introductions as a convenience and a memory aid. A business card typically includes the giver's name, company or business affiliation (usually with a logo ) and contact information such as street addresses , telephone ...
Peter Marlowe in London invented models composites in 1965, then printed on paper to A4 format. [1] [2] The format was changed in 1972 to A5 card format, for filing purposes, and a few other companies started publishing cards for the model industry under different trade names since Peter Marlowe had registered the trademark "Model Composite" in Europe and the United States.
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The retail format (also known as the retail formula) influences the consumer's store choice and addresses the consumer's expectations. At its most basic level, a retail format is a simple marketplace , that is; a location where goods and services are exchanged.
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