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The Swiss style was used as the main tool in shaping the principles of corporate identity in various areas. Also, the Swiss style contributed to the development and spread of minimalism as a mass artistic doctrine. [39] It is believed that it was the Swiss style that formed the basis of the modern computer design system, in particular Flat Design.
Helvetica, also known by its original name Neue Haas Grotesk, is a widely-used sans-serif typeface developed in 1957 by Swiss typeface designer Max Miedinger and Eduard Hoffmann. [2] Helvetica is a neo-grotesque design, one influenced by the famous 19th-century (1890s) typeface Akzidenz-Grotesk and other German and Swiss designs. [3]
A 1969 Swiss poster in International Typographic Style A 1959 Swiss poster. The style emerged from a desire to represent information objectively, free from the influence of associated meaning. The International Typographic Style evolved as a modernist graphic movement that sought to convey messages clearly and in a universally straightforward ...
New Swiss road signs near Lugano use the typeface ASTRA-Frutiger.. Frutiger is a sans-serif typeface by the Swiss type designer Adrian Frutiger.It is the text version of Frutiger's earlier typeface Roissy, commissioned in 1970/71 [6] by the newly built Charles de Gaulle Airport at Roissy, France, which needed a new directional sign system, which itself was based on Concorde, a font Frutiger ...
A technique to refer to and automatically download remote fonts was first specified in the CSS2 specification, which introduced the @ font-face construct. At the time, fetching font files from the web was controversial because fonts meant to be used only for certain web pages could also be downloaded and installed in breach of the font license ...
Armin Hofmann (29 June 1920 [1] – 18 December 2020) was a Swiss graphic designer. He was one of the most prominent individuals in Swiss design. [2] [3] He began his career in 1947 as a teacher at the Allgemeine Gewerbeschule Basel School of Art and Crafts at the age of twenty-six. [4]
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Max Miedinger (24 December 1910 – 8 March 1980) was a Swiss typeface designer, [1] best known for creating the Neue Haas Grotesk typeface in 1957, renamed Helvetica in 1960. Marketed as a symbol of cutting-edge Swiss technology, Helvetica achieved immediate global success.
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