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Zuru (stylized as ZURU) is a Hong Kong–based toy, disruptive, and a FMCG company that manufactures multiple brands of toys and consumer goods products. As of 2024 [update] , the company operates four main divisions: ZURU Toys, ZURU Edge, ZURU Tech, and Rhodes Pet Science.
According to Mowbray, by the end of 2020 Zuru employed 8500 people, had 26 offices, and a turnover of over $1 billion. [5] Successful toys were Robo Fish (the world's fastest selling toy in 2013) and Bunch O Balloons (the top selling toy in the United States for three months in 2016). [ 6 ]
In 2021 they launched Toys Series 2, Series 3, and Disney Pixar Marvel Mini Brands. In 2022 they launched Series 4 and Foodies, which include fast food like Subway , the fast food brand. Produced by a toy company named Zuru , [ 2 ] the toys are distributed from Washington, D.C. [ 3 ] Mini Brands has several competitor brands on the markets.
Children have a desire to progress to more complex toys at a faster pace, girls in particular. Barbie dolls, for example, were once marketed to girls around 8 years old but have been found to be more popular in recent years with girls around 3 years old. [1] The packaging for the dolls labels them appropriate for ages 3 and up.
Educational toys are thus designed to target development milestones within appropriate age groups. For preschool age youngsters, simple wooden blocks might be a good starting point for a child to begin to understand causal relationships, basic principles of science (e.g. if a block falls from the top of a structure, it will fall until a surface ...
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