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Zero to One: Notes on Startups, or How to Build the Future is a 2014 book by the American entrepreneur and investor Peter Thiel co-written with Blake Masters.It is a condensed and updated version of a highly popular set of online notes taken by Masters for the CS183 class on startups, as taught by Thiel at Stanford University in Spring 2012.
In 2016, Singleton co-wrote and co-published SEO for Growth: The Ultimate Guide for Marketers, Web Designers & Entrepreneurs with John Jantsch. Brian Clark of Copyblogger wrote the book’s foreword. The book covers the evolution of search engine optimization, and outlines a holistic approach to SEO and inbound marketing that includes web ...
Godin gives examples of products and marketing programs that have been remarkable, but indicates that it is no use copying these directly. He says, "Today, the one sure way to fail is to be boring. Your one chance for success is to be remarkable." [3] The book ends with a Ten Point Checklist that sets out how to create a remarkable product.
Scott initially released the book as a free, ungated e-book. It was subsequently published as a traditional printed book. [8] Scott summarizes the book's content marketing theme as "You are what you publish online." [9] The content should be about what audience cares about, not directly about the product itself. "Nobody cares about your product ...
Mark Morgan Ford a.k.a. Michael Masterson, is an American author, entrepreneur, publisher, real estate investor, filmmaker, art collector, and consultant to the direct marketing and publishing industries. [1] Ford is the author of more than 2 dozen books and hundreds of essays on entrepreneurship, wealth-building, economics, and copywriting.
Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers or simply Crossing the Chasm (1991, revised 1999 and 2014), is a marketing book by Geoffrey A. Moore that examines the market dynamics faced by innovative new products, with a particular focus on the "chasm" or adoption gap that lies between early and mainstream markets.
Buy Then Build: How Acquisition Entrepreneurs Outsmart the Startup Game is a 2018 finance book by Walker Deibel. The book serves as a guide for prospective business buyers, emphasizing the advantages of acquiring existing businesses over starting one from scratch.
The book won the American Marketing Association Foundation’s Berry-AMA Book Prize for best marketing book of 2009. [5] It was also listed by: Amazon, as one of the Top 10 Business & Investing Books of 2008 [6] CIO Insight, as one of the Top 10 Business-Tech Books of 2008 [7] and one of 10 Insightful Web 2.0 Books [8]