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Most of the industry had been anticipating Modelo Especial to overtake Bud Light in sales for some time, but the boycott accelerated the switch. [18] In early June, Modelo Especial topped Bud Light as America's largest selling beer by revenue, [96] [19] after Bud Light had held the spot for 20 years. [18]
Bud Light, formerly the top-selling beer in the United States, has had a tough year since a boycott upended the industry. It’s only getting worse: The brand has now fallen into third place.
It’s still another blow to Bud Light, which sunk to third place in sales at grocery and convenience stores during the summer. No. 1 is Modelo Especial, made by rival Constellation Brands ...
Bud Light long ago lost the crown of the top-selling beer at retail stores. Now it has slipped out of the leadership position in a field that could be even more important: Tap sales.
The largest decline came from North America, where volume dropped 9.9%, largely due to sales of Bud Light. Sales to retailers and wholesalers were down 13.7% and 10.7%, respectively, in the US.
Bud Light continues to be a drag on Anheuser-Busch InBev’s bottom line in the United States, but the world’s biggest brewer saw its global revenue rise and beating expectations.
The backlash continues for Bud Light. ... (Rob Carr/Getty Images) (Rob Carr via Getty Images) In the second quarter, US revenue dropped 10.5%, driven lower by the poor volume performance of Bud Light.
Getty Images. Bud Light continues to hemorrhage customers after a rough 2023, ... Molson Coors was riding the wave of spilled Bud Light, reporting a 9.3% growth in net sales in 2023 on Tuesday ...