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2. Ad rotation - Wikipedia

   en.wikipedia.org/wiki/Ad_rotation

   As an example, the ad rotator can load a static placeholder banner visible to the user but then make ad calls for other non-viewable banners ads in the background. Ad calls are requests for the ad that result in impressions when the ad is loaded. This strategy is against the TOU for Google’s Adsense ad rotation program. [4] [5]

3. Google Ads - Wikipedia

   en.wikipedia.org/wiki/Google_Ads

   Google Ads, formerly known as Google Adwords, is an online advertising platform developed by Google, where advertisers bid to display brief advertisements, service offerings, product listings, and videos to web users. [4]

4. Advertising - Wikipedia

   en.wikipedia.org/wiki/Advertising

   Google AdSense is an example of niche marketing. Google calculates the primary purpose of a website and adjusts ads accordingly; it uses keywords on the page (or even in emails) to find the general ideas of topics disused and places ads that will most likely be clicked on by viewers of the email account or website visitors.

5. Page layout - Wikipedia

   en.wikipedia.org/wiki/Page_layout

   Grids and templates are page layout design patterns used in advertising campaigns and multiple-page publications, including websites. A grid is a set of guidelines, able to be seen in the design process and invisible to the end-user/audience, for aligning and repeating elements on a page.

6. Web banner - Wikipedia

   en.wikipedia.org/wiki/Web_banner

   A web banner or banner ad is a form of advertising on the World Wide Web delivered by an ad server. This form of online advertising entails embedding an advertisement into a web page. It is intended to attract traffic to a website by linking to the website of the advertiser. In many cases, banners are delivered by a central ad server.

7. Google Marketing Platform - Wikipedia

   en.wikipedia.org/wiki/Google_Marketing_Platform

   Google Marketing Platform is an online advertising and analytics platform developed by Google and launched on July 24, 2018. [1] It unifies DoubleClick's advertising services (acquired in March 2008) and Google's own advertising and analytics services. [2] [3] [4] Google Marketing Platform is mainly used by big advertisers to buy ads on the ...

8. Digital display advertising - Wikipedia

   en.wikipedia.org/wiki/Digital_display_advertising

   Digital advertising strategies that largely rely on Re-targeting or repetitive exposure across websites and platforms are more likely to face the issue of display ad fatigue. Most common example of ad fatigue is Youtube Ads, Published by Google Ads Advertisers around the world.

9. Comprehensive layout - Wikipedia

   en.wikipedia.org/wiki/Comprehensive_layout

   In graphic design and advertising, a comprehensive layout or comprehensive, usually shortened to comp, is the page layout of a proposed design as initially presented by the designer to a client, showing the relative positions of text and illustrations before the final content of those elements has been decided upon. The comp thus serves as a ...