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Full Throttle is an energy drink brand produced by Monster Beverage. It debuted in late 2004 in the United States and Canada under its former owner The Coca-Cola Company . It is known for its sponsorship of National Hot Rod Association competitions from 2008 to 2012.
It was announced on August 14, 2014, that the Coca-Cola Company was making a cash payment of $2.15 billion for a 16.7 percent stake in Monster Beverage Corp to expand its market for energy drinks, with Coke to transfer ownership in Full Throttle and Burn to Monster and Monster to transfer its ownership in Hansen's Natural Sodas, Peace Iced Tea ...
Monster Beverage Corporation [2] is an American beverage company that manufactures energy drinks including Monster Energy, Relentless, Reign and Burn.The company was originally founded as Hansen's in 1935 in Southern California, originally selling juice products.
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He has raced the No. 18 NOS Energy Toyota Camry to victory lane a record number of times in the Xfinity Series, where he is the all-time leader in race wins, initially from 2008 until 2011, when he switched to then-rival Monster Energy in 2012, around the same time NOS parent Coca-Cola was exploring a sale of its energy drink brands.
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Full Throttle Saloon is an American reality television series that premiered on November 10, 2009, and originally aired on truTV. [1] The series chronicles the daily operations of the Full Throttle Saloon in Sturgis, South Dakota , the world's largest biker bar .
In 2013, following Coca-Cola's most recent extension of its sponsorship, the title sponsor was changed to its citrus soda brand Mello Yello. [5] With Mello Yello having introduced a new logo, the NHRA unveiled a new logo for the series in January 2016, as well as a new "My NHRA" marketing campaign that plays upon the logo to feature drivers and ...