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Casa Marina Key West, Curio Collection by Hilton. This legendary landmark property was built in 1920 and continues to be one of the most desirable places to stay in Key West. Renovated in the ...
Curio Collection is a soft brand, meaning its hotels are supported by Hilton, but retain their own individual branding. [3] [4] Hilton selects independent hotels and resorts to be part of the Curio Collection. [3] [5] The brand was launched in June 2014, [4] and was Hilton's first "collection" brand. [1]
Waldorf Astoria Hotels & Resorts, formerly The Waldorf-Astoria Collection, [2] is a luxury hotel and resort brand of Hilton Worldwide. It is positioned as the flagship brand within Hilton's portfolio, being used on hotels which offer the highest standards of facilities and service.
Martinique New York on Broadway, Curio Collection by Hilton; McGown's Pass Tavern; The Michelangelo; Milford Plaza Hotel; Millenium Hilton Hotel; Millennium Times Square New York; Millennium UN Plaza; Morgans Hotel; Mount Vernon Hotel Museum; The New York Helmsley Hotel; New York Hilton Midtown; New York Marriott East Side; New York Marriott ...
Major soft brands launches were Ascend by Choice (2008), Autograph by Marriott (2010), Curio by Hilton (2014), Best Western Premier (2014), Unbound by Hyatt (2016), and Trademark by Wyndham (2017). Marriott continues to promote growth in its three soft brands, The Luxury Collection, Tribute Portfolio, and Autograph. [6]
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