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In mass communication, the Hierarchy of Influences, formally known as the Hierarchical Influences Model, is an organized theoretical framework introduced by Pamela Shoemaker & Stephen D. Reese. It comprises five levels of influence on media content from the macro to micro levels: social systems, social institutions, media organizations, routine ...
This is an accepted version of this page This is the latest accepted revision, reviewed on 12 January 2025. Transmission of information For other uses, see Communication (disambiguation). "Communicate" redirects here. For other uses, see Communicate (disambiguation). There are many forms of communication, including human linguistic communication using sounds, sign language, and writing as well ...
Many models of communication include the idea that a sender encodes a message and uses a channel to transmit it to a receiver. Noise may distort the message along the way. The receiver then decodes the message and gives some form of feedback. [1] Models of communication simplify or represent the process of communication.
In 1993, the communication scholars Denis McQuail and Sven Windahl referred to Lasswell's model as "perhaps the most famous single phrase in communication research." [ 18 ] McQuail and Windahl also considered the model as a formula that would be transformed into a model once boxes were drawn around each element and arrows connected the elements.
Shannon and Weaver distinguish three types of problems of communication: technical, semantic, and effectiveness problems. They focus on the technical level, which concerns the problem of how to use a signal to accurately reproduce a message from one location to another location. The difficulty in this regard is that noise may distort the signal.
Organizational communication (communication within organizations): Defined by structure and planning, making words, phrases, and images flow into direction and meaning. "The construct of organizational communication structure is defined by its 5 main dimensions: relationships, entities, contexts, configuration, and temporal stability". [16]
Open communication between superior and subordinate organizational members is an effective way to establish trust within the company. The most effective way to implement open communication is for management to engage in regular face-to-face conversations with employees in order to express their level of care for the work being done.
There are five levels in the affective domain, moving through the lowest-order processes to the highest: Receiving: The lowest level; the student passively pays attention. Without this level, no learning can occur. Receiving is about the student's memory and recognition as well. Responding: The student actively participates in the learning process.