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In the United Kingdom, viewing figures – the number of viewers or households watching a television programme – have been recorded by the Broadcasters' Audience Research Board (BARB) since 1981. Prior to the board's formation, figures were conducted by different means, such as the BBC financing its own audience research, while the ITV ...
In February 2022, Morning Live moved to a new studio "in the heart of Manchester city centre." [5] Upon its move to Manchester, Morning Live was averaging 1,200,000 viewers, and was consistently achieving slot-winning figures. [5] In November 2023, Morning Live won the Best Factual Series at the Royal Television Society's North West Awards. [15]
It attracts 12.3 million viewers (on overnight figures) – the largest Christmas Day audience in more than a decade, and the year's highest non-sport overnight figure. [296] By early 2025, viewing figures reach 19.3 million, the UK’s most-watched scripted show across all broadcasters and streamers since comparable records began in 2002. [297]
The following week, final figures are released which are a combination of the overnight figures with "time-shift" figures (people recording a programme and watching it within a week). For programmes from 15 December 2014, onwards, BARB has begun publishing viewing figures for a period of 28 days after the original broadcast.
The BBC One magazine programme Morning Live moves to studios in Manchester as part of the BBC's drive to produce more content outside London. [55] GB News presenter Dan Wootton launches The Lockdown Inquiry as part of his Dan Wootton Tonight show in which he looks at the impact of Coronavirus lockdowns in the United Kingdom.
The strikers are eventually sacked and replaced with non-union staff. Viewing figures remain high throughout the disruption, which continues well into 1988. 7 December – TV-am is able to switch from airing 100% pre-recorded material with the introduction of a 30-minute live segment each morning presented by Anne Diamond. [30]
Called Morning Live, airing on weekdays at 9.15am, the programme is designed to connect with viewers' real-life concerns and to offer trustworthy and expert advice. Morning Live was initially commissioned to run for 40 episodes, until Christmas, but soon became a permanent part of BBC One's morning schedule. 27
Overnight viewing figures indicate a collective audience of 13.6 million, with 11 million people tuning in for the BBC's coverage, 2.1 million watching ITV, and around 450,000 viewing Sky. An edited version of the coverage aired later in the day by BBC Two is seen by an audience of 1.1 million.