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Jeep became a stand-alone division when the Eagle brand was retired shortly after Chrysler's merger with Daimler-Benz in 1998, and efforts were made to merge the Chrysler and Jeep brands as one sales unit. [13] Dealers with only the Chrysler franchise did not have a sport utility vehicle (SUV) to sell. Incorporating the Jeep line allowed them ...
Chrysler LeBaron, Dodge Diplomat, Dodge Aries, Plymouth Reliant, Dodge 400, Dodge 600 coupe & convertible, Dodge Daytona, Chrysler Laser, Chrysler minivans (NS), Chrysler minivans (RS), Chrysler minivans (RT) G (through 1991), B (1996 and later). (Plant was idled between 1991 and 1996.) Graham Brothers Dodge Plant: Stockton, California: 1926: 1954
The Jeep-Eagle division was formed from the American Motors Jeep Renault dealer network. The Jeep and Eagle vehicles were marketed primarily by former American Motors dealers. The American Motors badge was last used on the Eagle Sports Wagon through the 1988 model year, then eliminated, and the Eagle car brand was phased out by 1998.
The Chrysler company was founded by Walter Chrysler on June 6, 1925, [12] [13] when the Maxwell Motor Company (est. 1904) was re-organized into the Chrysler Corporation. [14] [15] The company was headquartered in the Detroit enclave of Highland Park, [16] [17] [18] where it remained until completing the move to its present Auburn Hills location in 1996.
Since the 2014 sale of Chrysler and Jeep to FIAT jeeplike and other similar vehicles are now produced by BAIC subsidiary Beijing Automobile Works Co., Ltd. (BAW). Fiat-Chrysler plans to re-open Jeep production in China through a joint venture with Guangzhou Automobile Industry Group (GAIG). [86] Colombia – Willys Colombia – at least until ...
To consolidate the marketing and maintain distribution through AMC dealerships following the 1987 acquisition, the Jeep/Eagle division of Chrysler Corporation was formed. [18] Chrysler's initial problem was that unlike the Big Three, which had multiple brands under their corporate name, American Motors had sold passenger cars under its ...
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