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The IKEA Catalogue (US spelling: IKEA Catalog; Swedish: Ikea-katalogen) was a catalogue published annually by the Swedish home furnishing retailer IKEA. First published in Swedish in 1951, [ 1 ] the catalogue was considered to be the main marketing tool of the company and, as of 2004, consumed 70% of its annual marketing budget. [ 2 ]
The decision is part of IKEA's push to become more digital as consumers increasingly seek inspiration online, as well as shopping via the web. IKEA turns the page on catalogue after seven decades ...
Ikea is delaying its 2021 catalog after determining that one of its photos carries an image that could be construed as insensitive or even racist. It’s an innocuous enough photo in and of itself ...
Budget furniture giant IKEA said it has taken an emotional decision to discontinue its catalogue. The IKEA brochure is one of the world's biggest annual publications. It reached a peak in 2016 ...
IKEA owns about 136,000 acres of forest in the US and about 450,000 acres in Europe. [198] [199] On 14 January 2021, IKEA announced that Ingka Investments had acquired approximately 10,840 acres (4,386 hectares) near the Altamaha River Basin in the U.S. state of Georgia from The Conservation Fund. The acquisition comes with the agreement "to ...
2021 Pasay, Manila: 1 The first IKEA store in the Philippines was opened on November 25, 2021. It is the largest IKEA store in the world; occupying 65,000 m 2 (700,000 sq ft). The store is located at the SM Mall of Asia complex. [123] IKEA is also planning to expand to other cities in the Philippines such as Cebu, Davao, Cagayan de Oro, and ...
The French branch of IKEA went on trial on 22 March 2021, for running an elaborate system to spy on staff members and job applicants by illegally using private detectives and police officers. [ 17 ] On 15 June 2021, IKEA France was found guilty of spying and ordered to pay €1.1m in fines and damages for these illegal practices.
Inter IKEA Systems B.V. is a holding company fully owned by Inter IKEA Holding and thus Interogo Foundation. It is the company that legally owns all of the IKEA brand's intellectual property (logo, word, trademarks, etc.). [14] Inter IKEA Systems is the IKEA franchisor. The company releases guides and manuals of various parts of the IKEA brand.