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Web analytics is the measurement, collection, analysis, and reporting of web data to understand and optimize web usage. [1] Web analytics is not just a process for measuring web traffic but can be used as a tool for business and market research and assess and improve website effectiveness.
Google Analytics. Google Analytics is a web analytics service offered by Google that tracks and reports website traffic and also mobile app traffic & events, currently as a platform inside the Google Marketing Platform brand. [1] Google launched the service in November 2005 after acquiring Urchin. [2][3]
Web traffic is the data sent and received by visitors to a website.Since the mid-1990s, web traffic has been the largest portion of Internet traffic. [1] Sites monitor the incoming and outgoing traffic to see which parts or pages of their site are popular and if there are any apparent trends, such as one specific page being viewed mostly by people in a particular country.
v. t. e. Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. [1][2] SEO targets unpaid traffic (known as "natural" or "organic" results) rather than direct traffic or paid traffic. Unpaid traffic may originate from different kinds of searches ...
StatCounter is a web traffic analysis website started in 1999. [1] Access to basic services is free to use and advanced services can cost between US$ 5 and US$119 a month. [2] StatCounter is based in Dublin, Ireland. The statistics from StatCounter are used to compute web usage share for example. [3] As of May 2019, StatCounter is used on 0.9% ...
Website traffic analysis is produced by grouping and aggregating various data items captured by the web server in the form of log files while the website visitor is browsing the website. The Webalizer analyzes web server log files, extracting such items as client's IP addresses, URL paths, processing times, user agents, referrers, etc. and ...
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