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Probably the best known private-label brands are store brands, which are managed by supermarket and grocery store chains. Examples are Simple Truth by Kroger and Great Value by Wal-Mart. [13] Store brands compete with national brands or name brands, like Coca-Cola or Lay's. [14] [15] [16] The term private-label product overlaps with the term ...
As of December 2017, Amazon Basics is the best-selling private label brand on Amazon.com. [7] In November 2018, AmazonBasics expanded their product line to include home improvement items, offering kitchen and bath hardware. [8] In December 2018, the company launched five initial AmazonBasics toy listings pages.
Universal Thread, denim-based women's clothing [3]; Wild Fable, women's clothing brand targeting gen-Z [4]; Prologue, a line of sophisticated female clothing [5]; Auden, an intimates and lingerie exclusive brand [6]
As of time of publication, some items include a 42-ounce can of oats for $3.99, several flavors of 15-ounce coffee creamers for $3.49 each, and a 15-ounce can of traditional pizza sauce for $1.09.
In a 2006 study, The Hartman Group marketing research firm issued a report which found that "Five of the top 10 "likely to purchase" private label brands are managed by Walmart including: Great Value, Equate, Sam's Choice, Walmart, and Member's Mark (Sam's Club), per the study." The report further noted that "...we are struck by the magnitude ...
Amazon sells many products under its own brand names, including phone chargers, batteries, and diaper wipes. The AmazonBasics brand was introduced in 2009, and now features hundreds of product lines, including smartphone cases, computer mice, batteries, dumbbells, and dog crates. Amazon owned 34 private-label brands as of 2019.
AmazonBasics is a private-label product line, mainly consisting of consumer electronics accessories, but also including home and office accessories. [85] The line was launched in 2009. [86] In 2014, Amazon launched Amazon Elements, a line of domestic products including baby wipes and (formerly) diapers. [87]
TreeHouse Foods Inc. is a multinational food processing company specializing in producing private label packaged foods headquartered in Oak Brook, Illinois. [2] [3] [4] Created in 2005 [5] and consisting entirely of acquisitions, [5] in 2010 the company had sales of $2 billion [5] and employed over 4,000 people at 20 facilities. [5]