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2. Marketing automation - Wikipedia

   en.wikipedia.org/wiki/Marketing_automation

   Marketing automation refers to software platforms and technologies designed for marketing departments and organizations automate repetitive tasks [1] and consolidate multi-channel (email, SMS, chatbot, social media) interactions, tracking and web analytics, lead scoring, campaign management and reporting into one system. [2]

3. Marketing and artificial intelligence - Wikipedia

   en.wikipedia.org/wiki/Marketing_and_artificial...

   The fields of marketing and artificial intelligence converge in systems which assist in areas such as market forecasting, and automation of processes and decision making, along with increased efficiency of tasks which would usually be performed by humans. The science behind these systems can be explained through neural networks and expert ...

4. Artificial intelligence marketing - Wikipedia

   en.wikipedia.org/wiki/Artificial_intelligence...

   Traditional marketing directly focuses on the needs of consumers; meanwhile some believe the shift AI may cause, will lead marketing agencies to manage consumer needs instead. [ 1 ] Artificial Intelligence is used in various digital marketing spaces, such as content marketing , email marketing , online advertisement (in combination with machine ...

5. Online advertising - Wikipedia

   en.wikipedia.org/wiki/Online_advertising

   Online advertising includes email marketing, search engine marketing (SEM), social media marketing, many types of display advertising (including web banner advertising), and mobile advertising. Advertisements are increasingly being delivered via automated software systems operating across multiple websites, media services and platforms, known ...

6. E-commerce - Wikipedia

   en.wikipedia.org/wiki/E-commerce

   Marketing to prospective and established customers by e-mail or fax (for example, with newsletters). Engaging in pretail for launching new products and services. Online financial exchanges for currency exchanges or trading purposes. There are five essential categories of E-commerce: [7] Business to Business; Business to Consumer; Business to ...

7. Automated decision-making - Wikipedia

   en.wikipedia.org/wiki/Automated_decision-making

   Automated decision-making involves using data as input to be analyzed within a process, model, or algorithm or for learning and generating new models. [7] ADM systems may use and connect a wide range of data types and sources depending on the goals and contexts of the system, for example, sensor data for self-driving cars and robotics, identity data for security systems, demographic and ...