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Maisto mainly competed in 1:18 scale with Italian Bburago, Polistil and the more expensive Franklin Mint Precision Models.By 2000, a whole host of companies like Yatming, Ertl, AUTOart and even Mattel's Hot Wheels had entered the larger scale 1:18 fray and the market segment became more saturated and competitive.
1:18 scale diecast replicas are 1/18th the size of the real vehicle. Most popular in this category are 1:18 scale automobile replicas – usually made out of Zamak zinc diecasting alloy [ 1 ] with plastic parts. " 1:18 scale" is the colloquial reference to this class of toy or replica.
Bauer Exclusive – metal die-cast in 1:18 and 1:12 scales. BBR Models – Luxury Italian 1:18 & 1:43 scale model manufacturer. Offers both diecast and resin models; Bburago – Italian, made by the brothers who made Mebetoys and Martoys. Made 1:18 scale diecast popular. Beeju – British company making plastic trucks and buses [9]
A count from the two brands' websites in 2023 confirms the two approaches. Out of 24 1/18 scale model cars, Bburago only has one model that is not of a European car. [14] Maisto, with a total of 53 total 1/18 scale models, on the other hand, has about 35 non-European models or 64% non-European models. [15]
This category is covered by articles such as Model car, ... 1:12 scale; 1:18 scale diecast; 1:24 scale; 1:32 scale; ... Maisto; Majorette (toy manufacturer)
These models are generally much more expensive than the 1:18 models. Many die-cast motorcycles are also produced in this scale. 1:18 scale: Large, detailed models, usually about 7 or 8 in (18 or 20 cm) long; mostly targeted at adults. America is the main market for these, although European, Asian and Australian companies also produce at this ...
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