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Psychological pricing (also price ending or charm pricing) is a pricing and marketing strategy based on the theory that certain prices have a psychological impact. In this pricing method, retail prices are often expressed as just-below numbers: numbers that are just a little less than a round number, e.g. $19.99 or £2.98. [1]
Burbank is a city in the southeastern end of the San Fernando Valley in Los Angeles County, California, United States. Located 7 miles (11 km) northwest of downtown Los Angeles, Burbank has a population of 107,337. [ 8 ] The city was named after David Burbank, who established a sheep ranch there in 1867. [ 9 ]
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