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Essence specialized in strategy, digital marketing, digital creative, media planning and buying, mobile advertising and analytics. It also included a dedicated technology business, 2Sixty Technologies, which developed platforms that underpinned the agency's services to clients as well as building bespoke technologies for clients including Google.
Mediahub, formerly known as MullenLowe Mediahub, is a global media planning and buying agency.It is part of the IPG Mediabrands advertising network, itself a component of multinational advertising and marketing company Interpublic Group of Companies (IPG).
More recently, the Singapore Media Fusion Plan (SMFP), a national media development blueprint, was launched in 2009 to s create the best environment in Singapore for media businesses to exploit new opportunities in digital media and move up the value chain, while enhancing the global appeal of Singapore media through international partnerships.
The Telecommunication Authority of Singapore (TAS) was the statutory board that acted as the national regulator and promoter of the telecommunication and postal industries in Singapore. Prior to 1992, the TAS also managed postal and telecommunications services until Singtel and Singapore Post were split off from the board as corporatised entities.
GroupM is a U.S. based media investment group of the multinational Holding company WPP plc.GroupM is the world's largest media buying agency, as of 2023. [3] [4]GroupM's headquarters are located at 3 World Trade Center, in Lower Manhattan, and the company has subsidiaries in Asia, Australia, North America, and the Europe, Middle East and Africa (EMEA) region.
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Media buying refers to the procurement of advertising on mediums such as a television, newspapers, commercial radio, magazines, websites, mobile apps, over-the-top media services, out-of-home advertising etc. It also includes price negotiation and the appropriate placement of ads based on research to reach the right audiences considering the ...
The mass media in Singapore refers to mass communication methods through broadcasting, publishing, and the Internet available in the city-state. Singapore's media environment is a duopoly between two major conglomorates— Mediacorp , a public broadcaster controlled by state-owned conglomerate Temasek , and SPH Media .