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Tone is the use of pitch in language to distinguish lexical or grammatical meaning—that is, to distinguish or to inflect words. [1] All oral languages use pitch to express emotional and other para-linguistic information and to convey emphasis, contrast and other such features in what is called intonation, but not all languages use tones to distinguish words or their inflections, analogously ...
Brand language is used in marketing to help consumers connect specific words or ideas to specific companies or products. [1] When developing a brand language, word choice and tone are the two fundamental components. Word choice is the vocabulary that is used in the marketing or advertising, while tone refers to the attitude of the advertisement.
For example, in This is fun, this is is at pitch 2, and fun starts at level 3 and glides down to level 1. But if the last prominent syllable is not the last syllable of the utterance, the pitch fall-off is a step. For example, in That can be frustrating, That can be has pitch 2, frus-has level 3, and both syllables of -trating have pitch 1. [22]
Accumulatio – the emphasis or summary of previously made points or inferences by excessive praise or accusation.; Actio – canon #5 in Cicero's list of rhetorical canons; traditionally linked to oral rhetoric, referring to how a speech is given (including tone of voice and nonverbal gestures, among others).
The tone of voice affects the ability to identify the right speaker. If the tone does not match that of the speaker at the time of comparison, it will prove to be more difficult to analyse. Disguise of the voice, for example when a speaker is whispering, will also hinder the ability to accurately match and identify the speaker.
Nonverbal influence is the act of affecting or inspiring change in others' behaviors and attitudes through tone of voice or body language and other nonverbal cues like facial expression. This act of getting others to embrace or resist new attitudes can be achieved with or without the use of spoken language. [ 1 ]
The Harvard sentences, or Harvard lines, [1] is a collection of 720 sample phrases, divided into lists of 10, used for standardized testing of Voice over IP, cellular, and other telephone systems. They are phonetically balanced sentences that use specific phonemes at the same frequency they appear in English.
For example, in most Norwegian dialects, the word bønder (farmers) is pronounced with tone 1, while tone 2 is used when pronouncing bønner (beans or prayers). Differences in spelling occasionally let readers distinguish written words, but most minimal pairs are written alike.